March 02
How To Get Your First Sure-Fire Business Idea And Customer Using The Potent “One Key Fan” Technique
BY Natural TimON Branding, Case Studies, Examples, Freedom Tips, How-To, Marketing, One Key Fan, Philosophy
FREEDOM BUSINESS DEFINITION: ‘One Key Fan’
A single person who absolutely ADORES what you do.
They will buy anything and everything you put out, hang on every single tweet you post and share the hell out of your Facebook updates with their friends.
They will argue and defend your product and brand UNTIL DEATH.
They can’t wait to interrupt dinner table conversation just to talk about you and your product.
They even get your logo tattoo’d on themselves.
(Side note: Yes, it was real, a dude did get the Freedom Business logo tattooed on himself – and you’ll learn a very important lesson as to why in this post)
Here’s the big problem when starting out: You REALLY want to start a freedom business but you haven’t got a great idea yet and you have no idea how to find a single customer.
And that’s not even the start of your problems… because every single person, every single day is BOMBARDED with advertising and marketing from all angles.
We are NUMB to it. We don’t see it. We tune out.
As soon as we get a sniff that somebody is trying to sell us something – *poof* we are OUTTA THERE!
Advertising (in the traditional sense) is DEAD.
So what’s the solution?
Is there a solution?
Can anyone really do this freedom business thing?
The answer is YES, YES and YES!
The solution lies in one simple yet very little-known technique – the secret of ONE KEY FAN.
Forget about “targeting a market” like all the old business stuff will tell you.
We don’t live in a collective society anymore. Social media and technology has bought about the age of the INDIVIDUAL therefore you need to TARGET a SINGLE PERSON and make that one person LOVE THE SHIT out of you (yes, very technical terms, I know).
Once that one person loves you so much that they start spreading the word about you, then you have done your job and you can start finding more of the same type of people or better yet, build a community around the same type of people. This community will support you and your business for life.
“Ok, sounds cool – but where’s the proof? and how do I do this?”
One of my freedom businesses is a marketing, branding and advertising agency here in Australia called yep, you guessed it – One Key Fan (logo above).
Here’s the funny part – We don’t even have a proper website up yet. We certainly don’t have an office (yuck), a business telephone number or even a business card.
Whilst all sorts of other companies who do similar work are pouring thousands of dollars into advertising campaigns, we’ve done ZERO promotion and not spent a single cent in advertising or marketing.
It all started back when I did some branding and website work for a business who heard I did good work. For them, I took it to the next level and delivered not just good, but AMAZING work.
I cared for them and their purpose. I loved the vision of their business and I listened deeply to what they wanted. I even called them up randomly just to see how their business was going.
How could I afford to do this?
In true “freedom business” style – My outsource team was doing all the actual hands on work. So whilst i’m chilling at my favourite cafe reading a book, I thought I might as well give them a call.
That person was so pleased with the work and love they got from me that they told a few others (business owners tend to hang out with other business owners). Within one week the One Key Fan business snowballed so much I had to start declining work! There was too much to handle.
HERE’S A HOT TIP: ***People buy stuff from PEOPLE not BRANDS.***
Even though this was technically a company that I was doing this work for, it was the PEOPLE behind the company (specifically the owner/decision maker) that
decided to buy my stuff.
The way to beat the regular advertising and marketing game is to NOT DO ANY ADVERTISING AND MARKETING AT ALL – *gasp!*
It all comes down to this: If you can’t get one person to love what you do and spread the word then you’re dead before you’ve even begun. You will be constantly fighting an uphill battle.
As the old saying goes, “You can’t polish a turd” (it’s still a turd).
Ok. Let’s get down to business here. Are you ready?
How do YOU find your business idea (hidden inside your One Key Fan) and sell your very first product or service?
The Golden “One Key Fan Formula” To Getting Your First Business Idea And Sale:
1. Determine Who Exactly You Want To Make Amazing Stuff For, Or Help?
If you’re just starting out, the VERY FIRST thing you need to do is decide WHO you want to create or find a product or service for.
Most people make the FATAL mistake of thinking of the product or service first, then try to match it with a market. Not you though.
You are going to find someone that YOU REALLY WANT TO make something awesome for.
Who do you want to see a smile on the face of? Who do you want to take pride in your work?
I’ve started businesses based solely on the fact I knew there was money in that area, neglecting the fact that I really disliked the people in that market. Bad move.
I ended up hating life dealing with people I thought sucked and didn’t vibe with my personality at all. Sure I was making money, but I had to talk to and deal with rude, annoying people.
See the thing is, in order to have a successful long term freedom business – you have to be prepared to BLEED for your One Key Fan.
There’s no “dipping your toe in the water” here. If you want authentic, true, die-hard One Key Fan’s – you’re going to have to be authentic, true and die-hard to their cause as well.
You have to be prepared to GIVE more than you get. You have to add love and caring yet be fiercely passionate and fight for your One Key Fan’s success in the world.
So step 1 is deciding exactly who you want to bleed for. It’s the most important step.
2. What Is This One Persons Deepest Frustrations And Desires?
Everyone is frustrated with something – Business owners need more customers, health-nuts need a faster way to burn fat and lonely men need a girlfriend.
If you can tap into what your One Key Fan’s deepest fears, frustrations and desires are then you have struck a literal goldmine.
The idea is that you come along like their knight in shining armour with a gift of a product or service that fixes whatever ails them.
3. What Is This Persons Unique Language? What Does Their Daily Life Look Like?
This is essential knowledge.
In order to build a website or a product that resonates with that person you need to know what language they speak. For example, business owners might use terminology like “return on investment” or “conversion rate”.
Every group in society has it’s own language and way of speaking.
To connect with your One Key Fan you’re also going to need to know what their daily life looks like – specifically: WHERE THEY LIKE TO HANG OUT.
Ask yourself this question: Where does my One Key Fan hang out BEFORE he needs me?
A fantastic way to do this research is to look at blogs or forums that you think your One Key Fan may hang out in. Do a search and pay attention for threads that start with “HELP ME…”.
4. The Mission: Find And Have Coffee With A ONE KEY FAN In REAL LIFE
If you are really going to crush it with your freedom business, you’re going to have to leave your house and get out there in the real world.
You may decided to chat to a potential One Key Fan on a forum, then (as long as they aren’t super creeps, which shouldn’t be your target One Key Fan anyway) invite them
to a public place for a quick coffee.
You’re doing this to get to know your One Key Fan on a HUMAN LEVEL.
Ask them questions and be EMPATHETIC. Remember you CHOSE these people to make something amazing for, so FIND OUT EVERYTHING ABOUT THEM.
Specifically ask: What’s your biggest frustration right now? and What do you think could help solve the problem you have?
This will give you THE golden insight and valuable knowledge to start building a product or service around.
Another example would be if you decided to target clothing store owners. Walk in, have a chat to the owner and say you are doing some research for a project and if you could
ask them a few questions.
5. Build A One Key Fan Profile
So you have chosen WHO you want to do amazing stuff for, you’ve found out where they hang out and what sort of language they use AND you have had a coffee and connected with this type of person in real life.
Now it’s time to build their profile.
Create a real-life name for your One Key Fan. List personality traits. List their frustrations and desires. List their age, marital status and any other relevant details.
Now here’s the secret: every singe thing you do – from website sales copy, to product building, to advertising – needs to TALK DIRECTLY TO THAT ONE KEY FAN and NOBODY ELSE.
You don’t want to be everything to everybody (that NEVER works and leaves your business unfocused and diluted in power). You want to be EVERYTHING to SOMEBODY.
6. Create A Personality (aka Brand) That Connects To This One Key Fan And Delivers Exactly What He Or She Needs
Brand and Branding are just fancy words for saying “personality”.
Remember – people buy stuff from people so the more human you can be, the better. This is why we learn the language of our One Key Fans.
To sum it all up: BE REAL.
As stated above – your logo, your website, your product or service, the way you speak to your prospects and customers and every single thing you do inside your business should talk directly to the HEART of your One Key Fan.
The product and all it’s components comes from your One Key Fan research.
Most businesses FAIL because the try to shove a product at the the market instead of building one FOR the market.
Ever had someone talk AT you rather than TO you? Same thing.
THE BIG IF
IF you can find ONE person in this way, connect with their fears/desires and build something (or find an existing solution) to their problems, then how can your business not be successful?
IF you can deliver this processes successfully to one person – you can then find MANY of the same people using the internet or let your One Key Fan’s spread the word organically about you.
This is the real game changer for the new world of business. Neglect these steps at your own peril!
Here’s me doing a Freedom Business session with some of the Secret Society Mastermind crew today.
This technique/philosophy is something they use every day to rake in new sales in their own freedom businesses. The guys in the Secret Society Mastermind who are really killing it are following this process EXACTLY.
As you can tell in my case. I’m prepared to bleed and die for what I believe in here at Freedom Business.
I don’t consider myself the “be all and end all guru” of all this. Or even the expert. But it’s something that i’ve DONE and tested in THE REAL WORLD.
This is stuff I use every day in my own freedom businesses.
This One Key Fan concept was built out of my many business failures and successes. I know that if I follow the principles outlined in this post, I give myself the greatest chance of success.
If you liked this post all I ask is you please tweet it/like it/stumble upon the hell out of it using the buttons below.
And of course, please post some comments/questions and i’ll answer them.
Stay classy… And go get your One Key Fan and report back the results!
T
Maxi
March 2, 2012 at 2:33 pmAbsolute gold T.
It would be useful to know little tips to create a website. Or maybe advices.
Rodrigo
March 2, 2012 at 3:14 pmUse wordpress Max, is really easy to use and you can find awesome themes for it, if you want a special looks on your site, you can always get someone to design a theme for your wordpress installation and customize it the way you want it.
I’m using wordpress in 4 websites I created, each one of them look very different, I used the Thesis theme which adds a lot of functions to it and then I got skins for the thesis theme (because the appearance on that theme is pretty dull)
But you can use websites like woo themes, theme forest or things like that to find a skin you like and if you want to do it yourself you can get a videotutorial at Lynda.com, there is one for learning to use wordpress and one to teach you how to create themes
I hope this can help you
Jonathan
March 2, 2012 at 2:54 pmAwesome post! I would also like to hear stuff on creating websites, but I would also like to hear a lot about outsourcing work and some tips about that.
Kevin
March 2, 2012 at 3:14 pmThis is super awesome. The fact that this is something you’ve tested and actually done in the real world makes it so much more real to me. I’ve heard others talk about this concept before, and it’s kinda been in the back of my mind, but your concrete example really hammers it in. I’m going to start implementing this right away, and I’ll report back with results.
Rodrigo
March 2, 2012 at 3:17 pmHey Tim, awesome post, I think I will start this process right now after writing this xD, by the way, do you have any tips for finding customers to offer a service? I live in Central America and it’s pretty difficult to me to get out to get a customer, most people here are pirates, very poor and most of the time don’t care about buying anything, so I would have to depend entirely on the internet to find customers at first, at least until I get enough money to travel
Thanks for Everything Tim
Natural Tim
March 2, 2012 at 3:23 pmHey Rodrigo,
Cool. We work with what we have
In your case, like I suggested in the post, start hanging out in forums of potential people you may be able to offer a service/product too. Grab some ideas from “I need help” posts inside those forums and build your One Key Fan, then product/service/website/brand from there.
T
Rodrigo
March 2, 2012 at 4:41 pmThanks a lot Tim, I will start looking for them
Natural Tim
March 2, 2012 at 3:25 pmGuys…
Be sure to “like” “tweet” “G+” and Stumble Upon if you’re digging the vibes…
Means a lot to me!
Cheers
T
Rodrigo
March 2, 2012 at 4:40 pmAlready done it
I shared this post as well with a couple of friends who are in the branding and design area
Mrnace
March 2, 2012 at 3:42 pmRead, Enjoyed and shares with them buttons.
I didn’t have a stumbleupon account and set one up.
Natural Tim
March 2, 2012 at 3:45 pmYou sir, are a CHAMPION!
StumbleUpon Deluxe Times.
Get on it…
T
Mrnace
March 3, 2012 at 2:49 pmYep. Stumbleupon would be useful for me to find sites I can use not only for my research into any business ideas I need and to find my ‘one key fan’ but for my blog too,
With my blog, I feel I need to do more work on.
I only get about an average of 110 visits a month to it and want to increase that and get the forum working too.
Christofer
March 2, 2012 at 4:01 pmGreat post man! Read it, enjoyed it, tweeted it, now using it! No more boring school days, time to do something rad
Would really like to see one of your own freedom business sites if that’s cool Tim, and also have some book-tips on the subject if you have any.
Thanks a million, stay cool brother
herv
March 2, 2012 at 4:25 pmLove it.
I already found an AMAZING Idea a long time ago. But the problem is, that the one key fan is me myself =). Lately I found the forum where peoples have same problem/frustration too. Is that being disadvantage or useful to be one key fan for own freedombusiness.
What do you think if I build a profile and brand wich connect with myself? =)
Thanks, thanks Tim
herv
March 2, 2012 at 4:44 pmOfcourse i can find some information about my “upcoming client/one key fan” and build a brand and profile wich connect to him/her. But when if the information is limited then can I add myself to connect the brand, because i am the one key fan too =) . im exiting to hear your opinion here.
Cheers Tim
herv
March 3, 2012 at 1:03 amshiiiitt.I found out more information about my one key fan and he got describe his frustration with exactly same word that i thought earlier for myself. This is gonna be easy for me….maybe. And gues what? I already have prototype of this product and it solve my frustration/problem a lot.
These people could never imagine where did i get this prototype. It is cheap and almost complete product. They themselves use this product everyday but they dont know what it is and dont know how it could help them. hahaaa. this is gonna be sick…. sick …and again sick. yuuuup. need to remind myself for the action and get this damn first sale!
Cheers and big smile
Ozan
March 2, 2012 at 4:38 pmNatural Tim, where is the natural in this. You can never ‘ask’ someone their deepest frustrations. They dont know either..
herv
March 2, 2012 at 9:30 pmagree
Alkan
March 10, 2012 at 3:34 pmOzan, quick question. Are you from Turkey?
Antal
March 2, 2012 at 5:42 pmgreat.
Thats what I couldn’t grasp all the time, This explanation is exactly what I need.
Through the reading I always thought about making one of my friends such a “one key friend”.
David
March 2, 2012 at 5:47 pmThis is exactly what we need here!
A practical step by step formula to ACTUALLY do something.
Great!
David
BRUNO
March 2, 2012 at 6:06 pmNice post, i just ignored this stuff and more ( now i’m reading SciAdv and i’m understanding better) and my website is a fucking failure haha
I’ll fix it ASAP when i finish the book.
I would like to know more about outsource a person to take care of your business, not to do some works, understand ( assistents)?
And would be nice to know about legal stuff too, again, dos freedom businesses pays taxes? how dos it works?
-Bruno Ricardo.
BRUNO
March 2, 2012 at 7:30 pmdoes*
Natural Tim
March 2, 2012 at 7:38 pmHey Bruno,
Stuff on outsourcing definitely coming!
As for tax advice, you will need to speak to an accountant as laws differ from country to country and this isn’t a site about tax advice.
Cheers
T
BRUNO
March 2, 2012 at 9:03 pmNice, can’t wait.
Thanks
Esteban
March 2, 2012 at 8:11 pmThanks Tim, this is by far my favorite post. I now know what I want to do with my company and product. MASSIVELY helpful bro, great job!
One question, How do you keep your stuff from getting pirated to death like what happened with the flawless natural? There’s gotta be a way
julien
March 2, 2012 at 8:13 pmthanks Tim
it’s an intriguing concept but I still don’t understand how it translates concretely. what kind of services would you offer and why would your one key fan be willing to pay you for something they could outsource themselves since you’re not personally providing the content? I could see how this idea would work as a pickup coach for example (bootcamp etc) when someone has the notoriety and experience that you do in the pickup community, people are happy to pay and learn from you, but even then I don’t see how that translates with outsourcing as you can’t ask a guy in india to give pickup advices on your behalf.
I can also see how that would work if you know how to start an online business from scratch and are willing to teach people how to make their own income, like your website, thought I don’t see what is to outsource in this example either and it still requires you to have a specific knowledge that’s not readily available (secret society vibe makes it feel like it’s inside info people can’t find on internet).
Coming from a background with no particular skills other than knowledge already available for free on the internet I struggle to find any example where I would find a person with a need on a forum and create a personalized business around that one key customer requiring outsourcing.
The only example that comes to mind would be someone trying to build a website for their own company and me offering to do it for them while outsourcing the actual work but in today’s age I don’t see why someone would go through an expensive middle man service like that instead of outsourcing the job themselves or contacting a well established graphic design company.
I’m trying to keep a positive outlook and I appreciate your advices but I struggle to find any example where all those criteria meet together : outsourcing the work, no need to have knowledge before hand, finding a person on a forum that would be willing to pay me to do something they could outsource/google themselves.
hope you can help clarifying this for me
cheers
julien
Esteban
March 2, 2012 at 9:51 pmObviously you are going to need to know the process of creating an online business. It’s not like you can just think it and it appears. Here’s exactly what you need to start an online business: A domain name, a web host, a website creator, and a bank account to link it to. Now you can start it yourself or get someone to do it for you. Either way, it’s better to have a bearing of how it works yourself so that you can oversee the process to your exact specifications. You might want to find an assistant to handle the business for you, but this is only if you have the money to pay for it.
As for finding the One Key Fan, it would be wise to actually have face-to-face conversations with people and find out exactly what they want (whether in their career, business, life, whatever). You wouldn’t believe the amount of things people feel are missing from their lives. It is your job to actually find out what those things are and create something to fix it or help it. It seems like you are creating barriers for yourself already. Maybe if you simply asked people what they are missing from their lives, you would get much further
Julien
March 3, 2012 at 11:02 amthanks for your answer Esteban,
I know how to handle to technical part of creating a website but I’m missing the actual part of the one key fan application. Are you saying you need to create a global brand that helps people regardless of the nature of their needs and do case by case situations?
the 4 pillars of happiness are commonly accepted as being love, friendship, work, health.
say I talk to someone who needs a girlfriend and has no friends, I could send him a link to RSDnation but beside that how would my advise be worth paying for unless I started a career as a pickup coach? (which defeats the purpose of the freedom business concept.)
If someone needs a job, I can outsource the job research for them but the odds someone in need of a job would also be financially stable enough to pay for that kind of service seem slim to none? I could also perhaps give them interview advices but the financial problem still remains and the outsourcing doesn’t seem to fit in that situation?
If someone needs to get healthy, I could find information about weight loss or their specific health problems but unless I become a fitness trainer or a doctor I don’t see what I could bring to the table that’s not already widely discussed on the internet for free or available through a doctor’s appointment?
I am trying to think about an example that follows this model and remains logical but I think I’m not approaching this the right way because I can’t make sense of one.
if you or tim could clarify or give me some concrete examples it would help me wrap my head around it
sorry maybe i’m just retarded, the help is appreciated thought
thanks
julien
Esteban
March 3, 2012 at 12:58 pmIt’s no problem dude, happy to help
So I feel like the way you are approaching this is all wrong. You are thinking much too broadly. Your target is too large and chances are somebody has already thought of these things. You have identified the 4 main facets of happiness but each of those facets encompass a WIDE variety of topics. For instance, If you take a look at the health aspect, there are a huge amount of different regimens one could follow to reach their personal goals. There is muscle gain, weight loss, interval training, endurance training, crossfit, fast-twich training, resistance training, circuit training, aerobics, and anaerobics. To name a few. Within each of those is a variety of different regimens you could do. The point is that not each of these things is thoroughly covered in a google search, and there are a lot of areas that people need help with. If you can identify one of those areas and create a product around it, you would be golden.
But I think you could make this a whole lot easier if you looked within yourself for the answer. What is it that you PERSONALLY have a lot of experience with in your own life. Could you find somebody that does not have that experience and create a product around them. Everyone, whether they realize it or not, has SOMETHING unique to offer to the rest of this world that no one else has to offer. If this weren’t true, we would almost literally all be a bunch of robots. The human mind is so complex that there is no possible way that another person in this world could have your exact same thoughts and ideas about EVERYTHING.
And you know what, even if there WAS another person that was your mental clone – they probably haven’t tried to make a freedom business with their own ideas…
herv
March 3, 2012 at 1:38 pmGood reply Esteban!
It solve my problem too. thanks
julien
March 5, 2012 at 11:48 amGreat post thanks for that Esteban,
I somehow completely missed the post Tim made about the accounting software example which is why I had a huge misconception on the all freedom business concept.
I thought the idea was to become some sort of life coach when actually it seems like it’s about finding a client that would be interested in a theoretical product, weighting the pros and cons with him, understanding his specific needs, testing the market (?), and then outsourcing the creation of the product and maintenance workload if necessary.
If I’m mistaken please let me know.
the advertising part seem to be handled by word of mouth?
I’m still curious to see a couple of concrete examples, the accounting software was very interesting but also very specific and an explanation about how it came to fruition would be great (from the initial idea to the outsourcing etc)
thanks again Esteban you’ve been very helpful
julien
Apurv
March 3, 2012 at 9:34 pmGreat inputs Esteban!
Julien man I can totally understand where you’re coming from.
You would find the part in the free audio really helpful where Tim gave the example of Richard Branson – and how Branson does not need to physically clean his airplanes… or fly them. He makes his people do all those skillful/mundane tasks…
Now you wouldn’t call Branson a middleman just because he is not the one cleaning or flying you around would you?
Cheers man!
julien
March 5, 2012 at 12:26 pmThanks for the advice Apurv I’ll listen to the audio again see if I missed something
chris
March 2, 2012 at 9:58 pmHey Tim,
Great post. One qustion. How many freedom businesses do you own? Or how many do you need to be free? and where do you find good quality people for a reasonable price to wirk for you/me/us/ other people involved in this cool adventure.
Love
chris
Viktor
March 3, 2012 at 12:53 amHallå Tim,
Gotta mention one thing I really appreciated about your previous post; the EXEMPLIFICATION you gave with the two web site designs (with one square australian and one awesome hipster danish one). Brought a real aha-moment and enabled me to envision how I want my own businesses to be designed! Would be awesome if you could continue to exemplify more in all of your posts.
Looking forward to quit my accounting job as well…..
Tack Tim! / Viktor
Vineet
March 3, 2012 at 6:22 amThank you tim !
Alan
March 3, 2012 at 8:34 amAmazing! This reminds me of Godfather 2, where the young Don Corleone started out by going massively out of his way to help one old lady who was kicked out by her landlord. Then from that he built a reputation of which he built his empire!
Apurv
March 3, 2012 at 8:34 pmThere’s so much value in this post it’s ridiculous!!
Let’s claim our freedom together boys!!!
LucaxXx
March 5, 2012 at 3:27 pmI know that it is off topic, but I will put the link here anyways ;]
http://www.youtube.com/watch?v=12Ru_8nIPsI&feature=player_embedded
it’s about having ‘normal life’, ‘living like everybody else’ and having the 10h hated job
if everybody already watch this movie… could watch again, and for those who didnt watch yet (like me) it is time!
Natural Tim
March 6, 2012 at 12:12 amLOVE IT! Had no idea about this movie. Can’t way to see it.
David
March 5, 2012 at 11:35 pmThis is pure gold, sweet stuff bro!
Quick question as I’m aiming to cultivate some more profound web design skills, i.e. be able to tweak stuff on my wordpress sites more easily and design my own banners and stuff. What would you consider essential skills for this? Photopshop/Illustrator/beyond basic CSS?
Cheers man, let’s do this!
Natural Tim
March 6, 2012 at 12:14 amDude – Don’t waste your precious time learning this stuff if you don’t LOVE IT. It could take YEARS when you can outsource it to an expert (who loves doing that stuff) in another country for a tiny fee.
More on outsourcing in future posts.
T
Diego
March 6, 2012 at 8:02 pmCool stuff Tim.
Couple of questions though:
1) If you´re building an online business for this One key fan, how do you measure how many of them are on the web.
2) is there a process of keyword research or something to test their buying intent, hence comercial value of the One key fan.
3) how do you know if all the effort for that one key fan is worth it “monetarially speaking”, meaning if i target and sell stuff to OKF#1 i may get $10 in revenue whereas if i target OKF#2 i may have $1000 in revenue for the same effort. What´s the criteria for that?
Thanks for everything
Natural Tim
March 6, 2012 at 9:39 pmHey Diego,
All great questions and stuff that will be covered in depth in future postings and it’s stuff we go deep into in SSM.
You can tell you are thinking about this in the right way.
T
Adam
March 7, 2012 at 1:28 pmWhen you have multiple websites, how do you guys process payments?
I have one website that I have a merchant account for, and a few other sites I’m working on, but I can’t imagine having to pay merchant account fees on each website idea I have, especially since some won’t ever take off.
Are you guys using paypal? Is that considered unprofessional?
Would be interested in your thoughts.
J Celestie
March 7, 2012 at 5:50 pmThis is a really human approach to marketing, something that I can follow and resonates with me, thanks for braking this stuff down. It is evident that you’ve done all the running around already and extremely kind to share this. I’ve got my 2 books: War of Art, Scientific Advertising.
Might add The 4 hour work week and the purple cow to these lists.
Anyway, gonna start chipping away and let you know how I’m doin.
Thanks Tim, good luck too us all
Justin
May 27, 2012 at 3:58 amA reader recommended this post to me and I’m really glad he did. The overall concept isn’t new or new to me, but a couple of the points brought up some actionable ideas I can use right away…extremely useful.
Here are MY takeaways:
- Write to “one key fan” that you actually LIKE so that, when you get them, you appreciate the connection!
- Elicit even more, detailed feedback from them. We do this, but not nearly enough…
- Tailor your language to theirs…
Thanks so much!
Andy V.
July 21, 2012 at 9:18 amDear Tim,
Tim you have taught me more about women in a couple hours in the internet then i have learned in a lifetime. And with these business gems you are going to make me one rich mofo. Love the work keep it coming.
-Andy